In a matter of very few years, the Internet become a very powerful platform that has changed forever the way we do business, and the way we communicate. Online patient recruitment is part of that world trend.
But what do you do when Google refuses to advertise your campaign?
As a way of business, Google restricts the promotion of healthcare-related content such as OTC medicine, medical services & procedures, Clinical trial recruitment etc.
Those restrictions depend on the content and the countries where ads appear.
Back in 2015, Google started to force its restriction in Israel regarding patient recruitment to clinical trial.
At that time, nRollmed had several recruitment projects in Israel and such decision could hurt significantly our vision to make clinical trials accessible to whomever is looking for innovative treatments, not to mention the damage to our clients.
Vigorous efforts were made by nRollmed to add Israel to the limited list of countries, where promotion of clinical trials is allowed.
In September 2015, Google had reversed its decision, to the satisfaction of our clients and to the benefit of the whole local industry. See Google announcement