A Phase II study on patients with acne, aimed to recruit 660 patients across 35 sites in the USA.
The client asked nRollmed to propose a digital patient recruitment strategy to aid the sites in reaching potential patients within their respective geographical regions.

The scope included 10 sites out of the 35, which were at the highest risk to miss the minimum patient target.

Study challenges

Recruitment pace was slow and the recruitment period was slated to end in a few months. There was not a lot of time to attract the attention of the relevant online population. In addition, it was challenging to keep the candidates motivated and accessible throughout the screening process.

Startegy

nRollmed’s strategy targeted potential patients located in proximity to the trial sites, focusing specifically on adolescents, who have a higher probability of suffering from acne, and on their parents who may be seeking treatments for them. nRollmed’s call center played an important role in reaching out to potential patients, with rigorous communication techniques put into place.

Campaign results

Lead generation was completed within 10 days, which was much earlier than expected. Patient recruitment out of those leads was approximately 4%, which was as expected with a young and restless population.