Recruitment pace was slow and the recruitment period was slated to end in a few months. There was not a lot of time to attract the attention of the relevant online population. In addition, it was challenging to keep the candidates motivated and accessible throughout the screening process.
nRollmed’s strategy targeted potential patients located in proximity to the trial sites, focusing specifically on adolescents, who have a higher probability of suffering from acne, and on their parents who may be seeking treatments for them. nRollmed’s call center played an important role in reaching out to potential patients, with rigorous communication techniques put into place.
Lead generation was completed within 10 days, which was much earlier than expected. Patient recruitment out of those leads was approximately 4%, which was as expected with a young and restless population.