Study challenges
As potential candidates are not suffering from a medical condition, the site was not able to recruit patients.
Strategy
nRollmed was involved at the beginning of the study. nRollmed strategy targeted potential patients located in proximity to the trial sites, focusing specifically on adults with inability to focus up close and experience blurred near vision when reading, sewing or working at the computer.
Campaign results
above 60% of trial subjects were recruited as a result of the campaign within 6 weeks